The Quick Response Code
Mobile marketing provides both an advertiser and the customer the
opportunity of instant communication. Responding to marketing using
a mobile device is a preferred method for many consumers. If you
give people the option, many of them will choose to respond to your
marketing by sending a short message to a short code, or (from press,
posters and on-pack) by scanning a mobile barcode.
A short cut to the mobile web…
Mobile barcodes - also known as QR Codes© - have been used
in Japan for several years. They first appeared in 1994 and are
part of everyday marketing life in many countries. Increasingly
they are being embraced by UK advertisers as a way of taking ‘mobile’
customers straight to a mobile website to browse and download content,
for additional product information, to register an enquiry, receive
a mobile discount coupon, view a movie trailer – or make a
purchase from their phone.
As more phone manufacturers preload a mobile barcode scanning
application onto their handsets, the opportunities increase for
brands and agencies to capture instant interest from a mobile savvy
QR Codes will make outdoor and print media more powerful, direct
and more measurable.
Need to Talk?
No problem. Let’s talk. Call
0845 08 29622
What is a QR Code®?
QR Code is a 2D barcode that can be used with a compatible mobile
phone. By simply scanning the code via a mobile barcode application,
the QR Code acts as an instant gateway to your mobile information
QR Codes can store web address and contact details that are instantly
returned to your mobile handset; to be accessed immediately or at
a later date. Scanning the QR Code costs nothing; you only pay whatever
your mobile operator charges you to use the web from your mobile
Mobile barcodes can be added to any print media or on packaging.
They encourage customers to communicate with the brand at their
Any mobile marketing questions?
Call 845 08 29622
QR Code® is a registered trademark of
DENSO WAVE Incorporated in Japan and other countries.