Dedicated Short Codes
premium rate • standard rate • toll-free text
Mobile marketing using a dedicated short code represents an immediate
opportunity for UK businesses to encourage customers to interact
with their brand. A five-digit short code enables mobile consumers
to instantly respond to a marketing promotion, participate in a
vote, retrieve mobile content and quickly access a mobile website.
They offer convenience and simplicity for the UK consumer to respond
to advertising and the ability to make a micro-payment for goods
Marketing on the move …
we find that customers who make the effort to key in a code or short
message in response to marketing are likely to be more interested
in your product or service than passively viewing or listening to
a commercial or seeing a print advert that is limited to just a
telephone number or long url.
Need to Talk?
No problem. Let’s talk. Call
0845 08 29622
What is a Dedicated Short Code?
A dedicated short
code is essentially short mobile number that can be used to receive
mobile messaging. This can be processed by one of our own applications
(e.g. voting) or delivered directly to your systems. An automated
message (generic or bespoke in response to a query) can sent back
to the respondent within a few seconds of their request.
Dedicated short codes are as their name suggests; dedicated to
you. The short code can receive messages sent to the number, or
as is most common published with a unique keyword associated to
your code (e.g. text UK to 80010). With a dedicated short code you
have the ability to generate unlimited unique ‘keywords’
to be used for multiple and concurrent marketing promotions.
Using our hosted applications we can generate a simple courtesy
text-back, deliver your content, confirm a payment, register a vote,
or perhaps send back a link to your mobile (WAP) web site.
Using the powerful APIs - SMS WAP and MMS messaging can easily be
integrated into your existing systems or web application.
Typically, there is longer lead times associated in provisioning
a dedicated short code as opposed to a shared
short code which we have available today.
If you require a premium rate dedicated short code, these can
be set to charge between 10 pence and £10. For lead times,
rates and more information contact
*All UK premium rate services must adhere to PhonepayPlus regulations.
Call our team on 0845
08 29622 to understand more about using Dedicated
Short Codes ...
National Accident Helpline
Head of Marketing Beth Powell said,
"SMSshortcodes.co.uk had worked closely with the personal injury
company to understand the current marketing response rates, the
medium of customer contact and the interval of response. In this
age of instant communications, mobile response is fast becoming
the most effective way for a brand advertiser to engage with its
customers in a personalised and immediate way."