UK Short Code SMS Marketing   SMS Marketing from Cymba

Premium Text

Reverse Billing Premium Text Services

Premium Text allows you to charge your customers for content and services by sending a reverse billing text message to their mobile phone.

With reverse billing premium text your customer’s can choose to make mobile payments that are charged to their mobile phone bill. A proportion of this charge returned to you as an

From your customer’s perspective mobile payments offer convenience and simplicity for purchasing content and services or for entering text-to-win promotions. Mobile payments using premium text are perfect for consumers who are making small payments, one-off purchases or subscribing to information services, alerts, participating in vote, a competition,
a quiz or donating to charity.

Premium text can be applied to many revenue generating opportunities; examples include:

  • Text-to-Win competitions
  • On-pack promotions
  • Information services
  • News items and alerts
  • Voting
  • Subscription services
  • Access to chargeable content/ downloads
  • Promotional text vouchers/ coupons
  • Text to Screen promotions
  • Charity - donate by text message

Our systems cater for simple or advanced premium text campaigns.

Need to Talk?
No problem. Let’s talk. Call 0845 08 29622

Your out-payment can be claimed each month; the revenue you generate is determined by your customer’s mobile network, the volume of premium texts you receive and the premium tariff you have asked us to set your campaign to charge.
This can range from £0.25 to £10.00

Contact us for the latest and our highest UK out-payments. arranged our on-pack ‘Text-to-Win’ promotion throughout Ireland. The marketing support and advice that we received was refreshingly brilliant!”
Melanie Talbot, Marketing Manger United Wine Merchants Ltd.

Any questions? Call 0845 08 29622

Generate additional revenue using premium rate text messaging …
Premium text messaging can be used in a variety of ways to raise funds for BBC adopted charity appeals such as Children in Need and Red Nose Day, or to charge a mobile phone user for participating in a text vote, a survey, or for receiving content (perhaps football scores, betting tips or daily news items). *We provide free unlimited email and telephone support with all premium text services. For specialist advice contact our friendly team about how you wish to use premium text.

Call our team on 0845 08 29622 to learn more about using a premium text service with reverse billing.

*All premium text services must meet PhonepayPlus requirements. Visit for details. If you have any questions regarding your implementation of a premium text service please contact us or refer to the PhonepayPlus (the UK regulator) website.

"We use the text gateway service provided by
Technically and commercially this has proved to be the right decision"
says J.Truelove, Finance Director of

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