TEXT Marketing using TEXT Short Codes

Text marketing ~ an effective direct response strategy

A Short Guide to Text Short Codes

SMS Text short codes are the memorable mobile marketing numbers widely used in print, outdoor media, on TV & radio advertising and on vehicles. They enable the consumer to:

• Express an interest in your product or service
• Respond immediately to your advertising using their mobile phone
• Request information to be sent instantly by SMS Text message
• Request a priority call back
• Receive picture, music and video content
• Ask for a brochure or sample to be sent to them
• Receive a promotional voucher to be redeemed at your store
• Pay for goods or services
• Make a donation to charity
• Vote, enter a competition or answer a question in a quiz

Try this quick demo:
Text UK to 81400 (your standard network text charge)

Why does marketing using shortcodes work?

Text shortcodes are immediate and provide an instant response round the clock

• The response is immediate providing an instant communication round the clock
• They’re more memorable than long phone numbers & web sites
• SMS shortcodes are immediate and provide an instant response round the clock
• They can send a message tailored to the individual’s enquiry
• They allow you to instantly measure the success of each text campaign
• SMS Text messaging is the medium of choice for many of your customers
• Your marketing net is cast further – some will always call you, some will email; however a growing number of customers will prefer to respond to your promotion using text.
• They are low cost & convenient to use; our standard rate text codes are less expensive to use than calling many telephone numbers e.g. 0800, 0808 or 0870 from a mobile phone. Customers are aware of this...

Need to Talk?
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“We use Text Short Codes in our marketing – because they work!”
David Gilmore M.D. of Your Pad

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Influence Purchase Intentions with a Short Code…