SMS advertising: an effective strategy
With SMS advertising you can generate an immediate response. Response
to advertising using a mobile phone is a preferred method for many
UK consumers. If you give people the option, many of them will choose
to respond to your advertising by sending a short text message to
a shortcode. Typically, an advertiser will send back a confirmation
message, send or request more information, promotional content or
a WAP link to view the campaign’s mobile web page.
Inbound SMS: a mobile response to advertising
Giving your customers and prospects the choice to instantly communicate
with you using an SMS shortcode may result in an increase of overall
response rates to direct advertising and marketing campaigns.
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0845 08 29622
How does SMS advertising work?
- The customer texts a unique 'keyword' to a short code e.g. 81400.
You choose the ‘keyword’ - this can be your brand
name, product or service.
- smsshortcodes.co.uk captures the mobile number and identifies
the SMS advertising source.
- An automated response is then sent back to the responder acknowledging
their enquiry, letting them know what will happen next. For example:
request a call-back, a redeemable mobile voucher or more information
linked to your mobile web site.
- The respondent can be asked to text back their email/ postal
address, or complete a mobile contact form to register their interest.
All of this is dependant on the type of SMS advertising campaign
you have commissioned us to host for you.
- smsshortcodes.co.uk instantly delivers this information to you
via email or to your own systems.
- smsshortcodes.co.uk provides a powerful and highly effective
SMS advertising service allowing you to instantly measure the
success of each advertising campaign and respond accordingly to
your mobile customers.
Try a quick demo:
(your standard text charge applies)
T.V. advertiser National Accident
Helpline Head of Marketing Beth Powell said, “SMSshortcodes.co.uk
had worked closely with the personal injury company to understand
the current marketing response rates, the medium of customer contact
and the interval of response. In this
age of instant communications, mobile response is fast becoming
the most effective way for a brand advertiser to engage with its
customers in a personalised and immediate way.”
choose your sms keyword
To understand more about SMS Advertising
call our friendly team of experts on
0845 08 29622 or click
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