DIRECT RESPONSE
SMS Advertising

SMS advertising: an effective strategy

With SMS advertising you can generate an immediate response. Response to advertising using a mobile phone is a preferred method for many UK consumers. If you give people the option, many of them will choose to respond to your advertising by sending a short text message to a shortcode. Typically, an advertiser will send back a confirmation message, send or request more information, promotional content or a WAP link to view the campaign’s mobile web page.

Inbound SMS: a mobile response to advertising
Giving your customers and prospects the choice to instantly communicate with you using an SMS shortcode may result in an increase of overall response rates to direct advertising and marketing campaigns.

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How does SMS advertising work?

• The customer texts a unique 'keyword' to a short code e.g. 81400.
  You choose the ‘keyword’ - this can be your brand name, product or service.
• smsshortcodes.co.uk captures the mobile number and identifies the SMS advertising source.
• An automated response is then sent back to the responder acknowledging their enquiry, letting them know what will happen next. For example: request a call-back, a redeemable mobile voucher or more information linked to your mobile web site.
• The respondent can be asked to text back their email/ postal address, or complete a mobile contact form to register their interest. All of this is dependant on the type of SMS advertising campaign you have commissioned us to host for you.
• smsshortcodes.co.uk instantly delivers this information to you via email or to your own systems.
• smsshortcodes.co.uk provides a powerful and highly effective SMS advertising service allowing you to instantly measure the success of each advertising campaign and respond accordingly to your mobile customers.

Try a quick demo:
text UK to 81400 (your standard text charge applies)

T.V. advertiser National Accident Helpline Head of Marketing Beth Powell said, “SMSshortcodes.co.uk had worked closely with the personal injury company to understand the current marketing response rates, the medium of customer contact and the interval of response. In this age of instant communications, mobile response is fast becoming the most effective way for a brand advertiser to engage with its customers in a personalised and immediate way.”

<< choose your sms keyword

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