ON PACK SMS PROMOTIONS
SMS Competitions
Promotional Sales Marketing
Research has shown that on pack marketing and advertising has a
direct effect on consumer purchases - persuasive and attractive
incentives can attract a customer at the closest point of purchase.
Legacy on pack promotions using tear-off recipes, paper vouchers
and prize draws are now being superseded using mobile accessible
content and SMS competition entry.
SMS competitions can include:
- On pack premium - consumers can redeem a free gift
- Trial or sample a product for ‘free’
- Redeem a promotional code - competition entry or to redeem discount
- Prize draw or sweepstake
- Text and Win - skills based competitions
- SMS scratch card - instant win
Encourage impulse buying or the purchase of a new product with
an on pack SMS promotion.
“We use SMSshortcodes.co.uk
to manage our brand SMS promotions.
We’re very happy with their service.” www.diesel.com
Benefits include:
- Drive product sales
- Raise product awareness and recall
- Encourage trial
- Drive repeat purchase
- Immediate brand/consumer interaction
- Promote the brand experience
- Build an opt in mobile database
Need to Talk?
No problem. Let’s talk. Call
0845 08 29622
On pack SMS promotions we have worked on include Newcastle
Brown Ale, SMA Nutrition and
The Pure Pie Company. The list also
includes brands such as San Miguel,
Tuborg Beer and Mummy
DVD release.
For promotions using sms competitions call our team
of experts
on 0845 08 29622 or click
here <

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