Press Release
17 April 2008

National Accident Helpline goes mobile

In response to consumers demanding different ways to communicate with companies and their products and services, National Accident Helpline has launched a new SMS call-back service for text-savvy customers.

Working alongside SMS marketing provider, the new SMS direct response mechanism will be promoted through National Accident Helpline's current television advertising campaign.

From this month, National Accident Helpline customers interested in making an accident claim can SMS the number from the television advertisement to request a call-back. The text message is charged at standard network rates and delivered immediately to National Accident Helpline's legal services advisors operating from their call centre.

National Accident Helpline Head of Marketing Beth Powell said had worked closely with the personal injury company to understand the current marketing response rates, the medium of customer contact and the interval of response.

"In this age of instant communications, mobile response is fast becoming the most effective way for a brand advertiser to engage with its customers in a personalised and immediate way."

"Currently we spend more than 6 million a year on television advertising and we will be investing further into the new mobile marketing service. We know from research that for a number of our customers this will be their preferred method of contact."

"Today consumers are very wary about calling large companies from their mobiles worrying that their call may be left on hold for an extended period or that the cost of the call may be high."

"An SMS service means the customer can be confident the text message will only cost them a minimum amount and that ultimately the company they are contacting is the one paying the phone bill." spokesperson Nevil Coleman said, "The mobile response campaign will complement traditional methods of contact and is likely to be the most prolific use of a standard rate SMS Short Code ever seen on UK television advertising."

- Ends -

Notes to editors:

About National Accident Helpline
National Accident Helpline is the UK's leading, free advisory service for people who have suffered an injury as a result of an accident and who are looking to claim compensation
- Since legal aid is no longer available to personal injury claims, the no-win no-fee system has allowed people to rightly make a claim to cover the costs of damages and lost income that is so frequently associated with accidents. For more information visit:

ABOUT is a successful and ambitious mobile marketing consultancy providing mobile marketing services and innovation across the UK and Europe. Operating in multiple sectors (including financial services, charity, travel, retail, DRTV, radio and direct marketing agencies), the organisation uses proven mobile media technologies developed in-house and in collaboration with partners. works with organisations of any size from the smallest country estate agent to the world's largest drinks company, always providing the right mobile marketing solution at the right price.

For more information visit:

Nevil Coleman
Tel: 0845 08 29622

Rosey McGrath - National Accident Helpline Press Office (Mandate Communications)
Tel: 020 7379 5000