Voice Short Codes
Marketing with Voice Short Codes
Allowing companies to advertise one five-digit number which consumers
can either SMS, MMS or call at a fixed rate (or free-phone) is now
possible using a Voice Short Code.
By eliminating the legacy caveat 'calls from a mobile may vary'
advertisers can simplify their campaigns’ call-to-action whilst
also having a positive brand effect due the transparency of cost.
By establishing a complementary marketing media and a simple method
of contact a Voice Short Code should significantly benefit DRTV
campaigns that use already a SMS Short Code and a non-geographical
(0845, 0800 etc.) 11 digit telephone number as the voice choice
for contacting the advertiser. From improved simplicity and pricing
clarity the use of a Voice Short Code should benefit operations
and marketing alike.
What is a Voice Short Code?
short codes are 5 digits long and support both voice traffic and
SMS (MMS and Video will be available shortly). The customer calls
the short code as they would any 11 digit telephone number and are
routed either via an IVR (e.g. press 1 for sales, etc.) or go straight
to a representative according to the call routing plan of your telephone
system or Contact Centre.
Need to Talk?
No problem. Let’s talk. Call
0845 08 29622
Nevil Coleman, Director of Cymba, comments, "With the arrival
of Voice Short Codes now aggregated across all UK networks, our
customers, particularly TV and radio advertisers can promote a direct
response by offering a mobile literate audience the convenience
to interact with their brand using the same five-digit short code
number for both text and voice communications. This is particularly
ideal for advertisers that use our short codes for SMS or MMS interaction
as well as a non-geographical number for inbound voice calls.
Coleman concludes, “With one, memorable, five-digit short
code for both voice and a text response we expect interest to come
from advertisers and broadcasters offering services such as voting,
quizzes and competitions.”
For Voice Short Code questions?
Call 845 08 29622
*Please Note: An area of potential growth for voice short codes
is adult related services and content. Our position remains the
same; we politely choose to decline this type of business.